“I’ve worked with Pete for eight years (so far) on a wide range of projects including branding and messaging, advertising, print collateral, displays, and merchandise. His design expertise and skilled project management have helped us take our marketing to an entirely new level. He understands our challenges and goals, appreciates our nonprofit mission, and always brings fresh ideas to the table. It’s a rare pleasure to work with such a talented and creative partner.”
— Molly Mitoma, Marketing + Communications Manager
Hostelling International USA, Golden Gate Council
“Fast, professional, great thinking and pinpoint execution!”
—Steve Rotterdam, Partner & Co-Founder
Bonfire Agency
“Our firm recently launched a new brand and website and used Charette Design for our new logo, website, and stationery/collateral design. Charette's Art Director, Pete Friedrich, was my contact throughout the process, and he and his team exceeded my expectations on many levels.
Their design acumen, creativity, responsiveness, and consistent follow-through were exemplary. As a marketing department of one, I counted on Pete to be a proactive partner in this complex project, and he delivered and then some, tracking every detail, interfacing seamlessly with other vendors, and always quick to provide an alternative solution when need be.
His industry experience and upbeat attitude were instrumental in guiding us through this multi-faceted initiative so important to our firm. We’re quite pleased with the results, and the feedback we’ve received has been overwhelmingly positive.”
—Beverly Loder, Marketing Director
Fitch, Even, Tabin & Flannery LLP
Charette really understands how to work effectively with law firms in producing art that fits the personality of the firm. They have consistently produced top quality, elegant designs that satisfiy our high expectations.”
—Jolene Overbeck, Director of Client Services
Latham & Watkins
“I hired Charette to design “The Civil War in Depth”. Their solution was a thoughtful balance between the historical and the contemporary. And their flexibility with deadlines struck me: in publishing, schedules can change at a moment’s notice and Charette weathered these shifts with grace, and always delivered on time.”
—Martine Trelaun, Art Director
Chronicle Books
“Charette’s design solutions reached out to an entirely new audience that our festival badly needed. And after two years the compliments are still rolling in.”
— Paul Gachot, Director of Programming
Nortel Palm Springs International Film Festival
“There are people who understand numbers and people who understand design, but rare is the person who can relate to both. The team at Charette are exceptional because they combine a handiness with numbers and a terrific sense of design.”
— Eugene Fama, Jr., Vice President
Dimensional Fund Advisors, Inc.
2009 LMA Awards
Shearman & Sterling
Print Regional Design
Collateral: WRT Announcement
Book Covers: Expect the Worst, Harper Collins
2007 Graphic Design USA Award
KL Gates
Society of Illustrators 48
Sequential Illustration: Roadstrips
2002 LMA Awards
Award of Excellence
Latham & Watkins
Award of Merit
Berding & Weil
2002 Beacon Awards
Silver Award
Ask Jeeves Media Kit
CIO Business Magazine, 3rd Annual Web Design Awards, Sonnet Financial Website Design